App review rules, explained

App Store guideline 4.2.1

Source: Apple's App Review GuidelinesRetrieved 2026-11-05Independent information site: we are not the authority and not the source of the data.

Apps using ARKit should provide rich, integrated augmented reality experiences. Unofficial explanation, not affiliated with Apple. Apple's text prevails.

Write to me

Guideline
4.2.1
Section
4. Design
This page
Unofficial explanation, not affiliated with Apple. Apple's text prevails.
Version
Guidelines last updated October 16, 2026
Official source
Apple's App Review Guidelines

What it means

Merely placing a model in an AR view or replaying an animation is not enough.

Related guidelines

Apple's text

This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.

Want the guidelines grouped by app type?

If we publish the guidelines grouped by what you are building (subscriptions, kids apps, sign-in), we write to you once. We use the email for nothing else.