App Store guideline 4.2.6
Apps built from a commercialized template or app generation service are rejected unless the provider of the app's content submits them directly. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 4.2.6
- Section
- 4. Design
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- Such services should leave submissions to their clients and offer tools with which clients can create customized apps with unique experiences.
- Another acceptable route for template providers is one binary that holds the content of all clients, in an aggregated 'picker' layout, for example a restaurant finder with separate entries for each client restaurant, or an event app with an entry per client event.
What reviewers look at
The guideline says apps made this way will be rejected unless the party that provides the app's content submits them itself.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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