App Store guideline 4.5.3
Apple services may not be used to send spam, phishing or other messages customers did not ask for. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 4.5.3
- Section
- 4. Design
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- The services named include Game Center, Push Notifications and Live Activities.
- Player IDs, aliases and other information obtained through Game Center may not be reverse looked up, traced, related, associated, mined, harvested or otherwise exploited.
What reviewers look at
The guideline says exploiting Game Center information in that way leads to removal from the Apple Developer Program.
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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