App Store guideline 5.2.5: Apple Products
Apps may not look confusingly similar to an existing Apple product, interface, app or advertising theme. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 5.2.5 Apple Products
- Section
- 5. Legal
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- Finder is the example of an interface, and the App Store, iTunes Store and Messages are examples of apps.
- Apps and extensions, among them third-party keyboards and Sticker packs, may not contain Apple emoji.
- Clips from iTunes and Apple Music previews may not serve as entertainment, such as background music for a photo collage or a game soundtrack, or be used in any other unauthorized way. An app that offers such previews must link to the music in iTunes or Apple Music.
- Activity rings should not display Move, Exercise or Stand figures in a style that mimics the Activity control.
- An app that shows Apple Weather data should follow the attribution requirements in the WeatherKit documentation.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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