App Store guideline 5.6.4: App Quality
Developers are expected to keep their apps at a high quality, and signs that this is not happening can count against them. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 5.6.4 App Quality
- Section
- 5. Legal
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- The signs named are excessive customer reports of concerns about the app, such as negative reviews, and excessive refund requests.
- A developer who cannot keep quality high may, for that reason, be judged not to be following the Developer Code of Conduct.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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