App Store guideline 2.3.10
Apps and their metadata must concentrate on the Apple platforms they support, and leave out names, icons or pictures of rival mobile platforms and alternative app marketplaces. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 2.3.10
- Section
- 2. Performance
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- An exception exists for specific, approved interactive functionality.
- Metadata is to stay about the app itself and leave out irrelevant information.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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