App Store guideline 2.3: Accurate Metadata
App metadata, including privacy information, description, screenshots and previews, must accurately reflect the app's core experience and be kept current. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 2.3 Accurate Metadata
- Section
- 2. Performance
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- The reason given is that customers should know what they get when they download or buy an app.
- Specific parts of metadata are covered by the numbered guidelines 2.3.1 to 2.3.14.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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