App Store guideline 2.3.13
An in-app event featured on the App Store must be of a type offered in App Store Connect and described accurately. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 2.3.13
- Section
- 2. Performance
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- Event metadata must be about the event itself, not about the app in general.
- Events must happen at the times and dates chosen in App Store Connect, including across multiple storefronts.
- Events may be monetized under the rules in Section 3 on business, and the event's deep link must lead to the right place in the app.
- Apple refers to its In-App Events page for detailed guidance.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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