App Store guideline 2.3.14
Creative assets used on the App Store must relate to the app's content, functionality or overall brand and suit all audiences. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 2.3.14
- Section
- 2. Performance
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- Creative assets can appear on the product page header and in search results.
- The standard metadata rules apply to them. They should leave out inappropriate content, references to other apps that aim to mislead, product claims that cannot be verified, and any specific or discounted pricing.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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