App Store guideline 2.3.7
App names, keywords and other metadata must be unique and accurate, not stuffed with trademarked terms, popular app names, prices or other irrelevant phrases. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 2.3.7
- Section
- 2. Performance
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- App names are limited to 30 characters.
- A name, subtitle, screenshot or preview should not carry prices, terms or descriptions that belong to a different kind of metadata.
- Subtitles give extra context, but they follow the standard metadata rules, should not include inappropriate content, should not mention other apps and should not make unverifiable product claims.
What reviewers look at
The guideline says Apple may change inappropriate keywords at any time or take other steps to prevent abuse.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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