App Store guideline 2.3.8
Metadata must suit all audiences: icons, screenshots and previews have to fit a 4+ age rating even if the app is rated higher. Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Guideline
- 2.3.8
- Section
- 2. Performance
- This page
- Unofficial explanation, not affiliated with Apple. Apple's text prevails.
- Version
- Guidelines last updated October 16, 2026
- Official source
- Apple's App Review Guidelines
What it means
- The example given is a violent game, which would choose images that avoid a graphic death or a weapon aimed at a particular character.
- Terms such as 'For Kids' and 'For Children' in app metadata are reserved for the Kids Category.
- App names and icons of every kind (small, large, Apple Watch app, alternate icons) are to be similar so they do not cause confusion.
Related guidelines
Apple's text
This page is an unofficial explanation in our own words. Unofficial explanation, not affiliated with Apple. Apple's text prevails. Apple's wording is on its page, linked below.
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